Yes, it’s that little bird that caroled you out of bed this morning.

The one spotted 80 floors up in the Empire State Building and 2,000 feet underground in a mine in Yorkshire. A ubiquitous aven, the sparrow keeps its song carefully constrained to a handful of calculated phrases, strung together with well-spaced notes and a finale signaled by a buzz or trill. Synonymous with good fortune, creativity, and joy, it is a master of market adaptation and brand globalization. It’s the bird you hear but don’t always see, the one that got that worm; and, it’s probably the little bird that told you so.

Imagine if every sparrow was singing your song.